We launched an electrolyte drink named BLU by Rafsan The Chotobhai
I had the opportunity to oversee its production, from branding and packaging design to directing operations (DOP) and creating social media graphics for the two amazing flavors - Lychee and Watermelon Lemonade and saw them come to life as my first designed FMCG product in the domestic market. As I write this, I'm brimming with pride. Directing and working on a product of this scale for the first time was crazy.
I had the opportunity to oversee its production, from branding and packaging design to directing operations (DOP) and creating social media graphics for the two amazing flavors - Lychee and Watermelon Lemonade and saw them come to life as my first designed FMCG product in the domestic market. As I write this, I'm brimming with pride. Directing and working on a product of this scale for the first time was crazy.
The past few months have been intense, filled with relentless planning, testing, and trialing. Thankfully, our hard work paid off, Alhamdulillah. The product was a hit, selling out in just two days!
This project is one of the best I've worked on, and it's definitely my favorite
